According to Charlemagne, ''to have another language is to possess a second soul''.

How true !

  We are firmly convinced that Americans' manner of English is loaded with Americans' groundbreaking manner of thinking, the very powerhouse of their astounding success.
It is our intimate belief that whoever, whether an individual or collectivity, will be doing this language wholeheartedly, they will indirectly be registering for a life-style of all-round fulfillment.

  To us, Mr. Shaw's assertion should not be taken lightly; we think it is a gold mine which lies open yet defies any attempt of exhaustion. Let us touch on it though.

We have come to understand that the ''separation'' allusioned to, is less on the linguistic level than it is on the philosophical or cultural level. Years ago American linguist Leonard Bloomfield had already said: ''every language serves as the bearer of a culture. If you speak a language you take part, to some degree, in the way of living represented by that language. Each system of culture has it own way of looking at things and people and of dealing with them. To the extent that you have learned to speak and understand a foreign tongue, to that extent you have learned to respond with a different selection and emphasis to the world around you, and for your relations with people you have gained a new system of sensibilities, consideration, conventions, and restraints.''  (''About Foreign Language Teaching'', Volume 34, Number 4, 1945, P. 625). Henry Louis Mencken, an American literary genius, is of the same line of thought. He said:  ''Of the intrinsic differences that separate American from English the chief of their roots in the obvious disparity between the environment and traditions of the American people since the Seventeenth century and those of the English. The latter have lived under a relatively stable social order, and it has impressed upon the souls their caracteristic respect for what is customary and of good report. Until the World War brought chaos to most of the instutions, their whole lives where regulated, perhaps more than those of any other people save the Spaniards, by a regard for precedent. The Americans though partly of the same blood, have felt no such restraint, and acquired no such habit of conformity. On the contrary they have plunged to the other extreme, for the conditions of life in their country have put a high value upon the precisely opposite qualities of curiosity and daring, and so they have acquired that character of restlessness, that impatience of forms, that disdain of the dead hand, which now broadly marks them. From the first, says a literary historian, they have been 'less phlegmatic, less conservative their English' ."

(Landmarks of American Language & Linguistics, Volume 1, p. 25).

  If you have paid close attention to the quotations above with no preconceived ideas, you will have acknowledged with us that American English bears within it a spirit hardly found in any other language: that of rebellion against control and stagnation, the very impetus towards freedom and progress.

  This is the why of our compaigning for the American brand of English. We want all peoples to contact that same spirit capable of taking them into the fulfillment of their wildest dreams.